FOUNDER — OPERATIONS & QUALITY
Liam Day
Former British Army Colour Sergeant, 16 years’ service, before founding Clear As Day. Carries out the majority of jobs personally and oversees cleaning standards and quality on every contract.
Veteran owned. Family run.
No franchise, no call centre.
Every job on this site is answered, quoted and carried out by the same two people — not a network of subcontractors.
Our story
Built on discipline, not shortcuts.
Clear As Day was started by Liam Day, a former British Army Colour Sergeant with 16 years' service, who brought the same standards of reliability and attention to detail into exterior cleaning that he relied on in the forces — turn up when you say you will, do the job properly, leave nothing half-finished.
Jenna, with over 15 years in customer service and business development, runs the customer-facing side of the business — bookings, scheduling and making sure every enquiry gets a proper answer, not a call centre script.
Between them they cover every part of the business themselves. There's no franchise fee built into the price, and no stranger turning up in a van with someone else's logo on it. On larger contracts we do occasionally bring in trusted help — always working alongside us, to our standard, and never instead of us.
The team
Two people, every job.
FOUNDER — CUSTOMER CARE, BUSINESS DEVELOPMENT & LOGISTICS
Jenna Day
15+ years in customer service and business development. Runs customer care, business development and the logistics behind the round — bookings, scheduling and commercial enquiries all come through her.
How we work
What “done properly” actually means here.
01
Show up when we say
Scheduled rounds run on the day they’re booked, not “sometime this week.”
02
Price before we start
Instant online pricing for standard jobs — no surprise invoice at the end.
03
Insured and DBS checked
Public liability cover as standard, for residential and commercial sites alike — and DBS checked, because we are working around your home and family.
04
You deal with us
Liam and Jenna run every job. On larger contracts we occasionally bring in trusted help, always under our own supervision and to the same standard.
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