Photo neededLiam — portrait or on-siteFrom Liam
FOUNDER & OPERATIONS
Liam Day
16 years’ service in the British Army before founding Clear As Day. Carries out the majority of jobs personally and oversees every contract on the books.
Veteran owned. Family run.
No franchise, no call centre.
Every job on this site is answered, quoted and carried out by the same two people — not a network of subcontractors.
Photo neededLiam on a job — pole in handFrom Liam
Our story
Built on discipline, not shortcuts.
Clear As Day was started by Liam Day, a former British Army officer with 16 years' service, who brought the same standards of reliability and attention to detail into exterior cleaning that he relied on in the forces — turn up when you say you will, do the job properly, leave nothing half-finished.
Jenna, with over 15 years in customer service and business development, runs the customer-facing side of the business — bookings, scheduling and making sure every enquiry gets a proper answer, not a call centre script.
Between them they cover every part of the business themselves. There's no franchise fee built into the price and no subcontractor turning up in a van with someone else's logo on it — just the same local team, every visit.
The team
Two people, every job.
Photo neededJenna — portrait or on-siteFrom Liam
CUSTOMER & BUSINESS DEVELOPMENT
Jenna
15+ years in customer service and business development. First point of contact for bookings, scheduling and commercial enquiries.
How we work
What “done properly” actually means here.
01
Show up when we say
Scheduled rounds run on the day they’re booked, not “sometime this week.”
02
Price before we start
Instant online pricing for standard jobs — no surprise invoice at the end.
03
Fully insured, every visit
Public liability cover as standard, for residential and commercial sites alike.
04
No subcontractors
The people who quote the job are the people who turn up and do it.
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